At my temp job I have the privilege to see lots of car model names (I won't bore you with the details of what the job is). In the past few weeks of doing the job I've seen the myriad names car makers are giving to cars. It's been nine years since I've last bought a car. Apparently I haven't paid attention to car names much since then because most of the names are new to me. This got me to thinking. I think that the names that new cars are given reflects the current state of the culture.
So based on the car names I see, here are my thoughts about the state of our current popular culture.
First of all, where did the originality go? Many of the car names are just letters or numbers. There's the Mazda 3 and 6. There's the snootier BMW 328i (that lowercase "i" really adds a certain appeal, doesn't it?). There's the Audi 93. I could go on, but I can't remember all the makes and numbers. Couldn't they bother to come up with a word to describe these cars? Or perhaps this is what people think is modern and futuristic. Like we're in the Jettsons' age, but without the flying space cars, robots to do the housework, and that cool conveyer belt that would get George ready for work while he wasn't even awake.
Then there are other car names that make me giggle. There's the Navigator. I suppose that's supposed to make the driver feel like he/she won't get lost. Yeah, right.
There's the Pilot. I guess that one's for all the wannabe pilots out there.
There's the Trailblazer. I love that name. I suppose it's meant to make the driver feel like he/she is blazing trails across the wilderness. Of course, most likely you'll just be shuttling back and forth to work (or the unemployment office whichever the case may be), but you can imagine that you're Lewis and Clark on your own expedition.
How about the Lacrosse. There's an exciting name. For me, it conjures up a highly popular sport where the players, um, they play with sticks or bats or something.
There's the Avalanche. Oooh. That's a good one. It makes me imagine I'm on a mountainside swooshing down the slope. Until the snow breaks loose and comes crashing down over me.
There's the Armada. This one always makes me think of the Spanish Armada. And looking up the definition, it does mean a large fleet, and also the Spanish Armada. I guess this car is supposed to appeal to war mongers, or guys with "little dog syndrome," or both.
I have to go now, but I'm not done with this subject. Perhaps I'll make up some car model names of my own.
Saturday, April 17, 2010
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